Shrinkflation

 Shrinkflation is a new word for us. It is a way to increase profit by big companies. Basically, they reduce product size. This is better than a price increase. After all, people are condition to look at prices. Well, people see the same low price. However, the product is now smaller in size. Often, the box is the same size. However, the contents are less and sometimes the price is more. Talk about a double wammy - wow.